This Beach is a Coupon
Time-sensitive offers are nothing new in the airline industry. So when Swoop wanted to promote a limited-time sale offering 60% off flights to Mexico we decided to do something different and enlisted the help of Mother Nature. Introducing: the world’s first tidal countdown timer.
We streamed the event on Facebook, and invited people to take advantage of the deal. When the tide washed the coupon away the offer was over. The results? We saw an 80% increase in bookings over the two-hour period.
Client
Swoop Airlines
Services
Graphic DesignMotion Graphics
Awards
ANA’s In-House Excellence Awards — Winner of Experiential, OOH Grand Prize
The Drum Awards — Winner Best Creative Content Idea
The One Show — Merit Brand-Side Initiated & Originated Projects
Ad Rodeo — Winner Best Use of Social Media, Best Long Form Video, Best in Temporary Branded Environment, Merit in Non-Traditional
